Sample Print Ads: A series of print ads was developed to showcase the versatility of the message and overall unity of the campaign design and image style.
PROFESSIONAL WEB + GRAPHIC DESIGN + PHOTOGRAPHY
Welcome to The Machine
With respect to Pink Floyd, this is the portfolio site for Scott Ritchie. Rather than bore you with a lot of details, I thought it best to lead off with a project. Something of substance that would showcase my capabilities.
Please scroll thorugh this "project spotlight," and check out the rest of my portfolio. Contact me if you have any questions. Thank you.
Duke Energy Brand Awareness Campaign
The challenge: Create a campaign to create customer awareness and a more positive perception of the company, its service and value to the communities it serves.
The solution: "Powered by Duke Energy." A multi-faceted, campaign designed to be powerful, simple, direct, authentic and flexible.
The tagline is intended to be preceded by a word that clearly conveys the topic of the particular marketing communication.
THE MACHINE | SCOTT RITCHIE | © 2013
Sample Transit Graphics: Although the campaign messaging varies widely, the essence can easily be communicated through the tagline and a single, impactful visual.
Sample Signage: To reach the broad Duke Energy customer base, the campaign has been applied to a variety of signage from highway billboards, to bus depots to airports.
Sample Television Spot: The following animatic is a television spot to promote Duke Energy's involvement in education – through volunteerism and corporate giving.
